Colours are a key element in our brand. They work to maintain consistency and create clarity. Our colour palette is harmonious and distinctive.
Primary colours
Our primary brand colors are NOW Black and NOW White. They are used to provide recognition and consistency throughout all brand communications.
NOW Black
HEX
#1b2028
RGB
27,
32,
40
CMYK
86, 73, 55, 72
NCS
S 8010-R70B
NOW White
HEX
#faede2
RGB
250,
237,
226
CMYK
2, 9, 12, 0
NCS
S 0505-Y20R
Secondary colours
In addition to our primary colors, we've defined a palette of secondary colors to expand our color landscape in certain cases. We use these colours to balance out the primary colours, providing a versatile experience of depth and dynamic in the communication.
Green 1
HEX
#0d3d4b
RGB
13,
61,
75
CMYK
94, 59, 48, 48
NCS
S 7020-B50G
Green 2
HEX
#29c39f
RGB
41,
195,
159
CMYK
71, 0, 52, 0
NCS
S 1055-B90G
Green 3
HEX
#dcf7ea
RGB
220,
247,
234
CMYK
17, 0, 14, 0
NCS
S 0515-G
Yellow 1
HEX
#5a0103
RGB
90,
1,
3
CMYK
33, 100, 86, 51
NCS
S 4550-Y90R
Yellow 2
HEX
#febd40
RGB
254,
189,
64
CMYK
0, 32, 92, 0
NCS
S 0580-Y10R
Yellow 3
HEX
#ffe6e6
RGB
255,
230,
230
CMYK
0, 21, 9, 0
NCS
S 0515-Y80R
Blue 1
HEX
#123167
RGB
18,
49,
103
CMYK
100, 88, 29, 15
NCS
S 7020-R80B
Blue 2
HEX
#2b57d3
RGB
43,
87,
211
CMYK
94, 67, 0, 0
NCS
S 2565-R80B
Blue 3
HEX
#e3f3fd
RGB
227,
243,
253
CMYK
14, 2, 4, 0
NCS
S 0520-B
UI Colors
UI Black 1
HEX
#1b2028
RGB
27,
32,
40
UI Black 2
HEX
#535357
RGB
83,
83,
87
UI Black 3
HEX
#8b8785
RGB
139,
135,
133
UI White 1
HEX
#c2bab3
RGB
194,
186,
179
UI White 2
HEX
#faede2
RGB
250,
237,
226
UI White 3
HEX
#ffffff
RGB
255,
255,
255
UI Green 1
HEX
#0d3d4b
RGB
13,
61,
75
UI Green 2
HEX
#1c7f5c
RGB
28,
127,
92
UI Green 3
HEX
#29c39f
RGB
41,
195,
159
UI Green 4
HEX
#89e0ae
RGB
137,
224,
174
UI Green 5
HEX
#dcf7ea
RGB
220,
247,
234
UI Yellow 1
HEX
#5a0103
RGB
90,
1,
3
UI Yellow 2
HEX
#ac5f22
RGB
172,
95,
34
UI Yellow 3
HEX
#febd40
RGB
254,
189,
64
UI Yellow 4
HEX
#ffba97
RGB
255,
186,
151
UI Yellow 5
HEX
#ffe6e6
RGB
255,
230,
230
UI Blue 1
HEX
#123167
RGB
18,
49,
103
UI Blue 2
HEX
#233499
RGB
35,
52,
153
UI Blue 3
HEX
#2b57d3
RGB
43,
87,
211
UI Blue 4
HEX
#88d1e2
RGB
136,
209,
226
UI Blue 5
HEX
#e3f3fd
RGB
227,
243,
253
Colour systems
In order to reproduce colour accurately in different applications, it is important to use our specific colour formulas which have been tested and converted to be consistent across different media.
Be sure to choose the correct colour system according to your paper type and printing method, which is explained as following:
Pantone (PMS): This colour formula is used only when offset printing with spot (Pantone) colours. It is the most accurate method of reproducing colours. For example: stationery.
CMYK: This colour formula is used for 4-colour process printing and digital printing. It is the most commonly used formula for Volue printed materials, since it is best for printing applications that contain full colour images. For example: brochures, posters and product sheets.
RGB / Hex: This colour formula is used for digital, on-screen applications only. For example: our website, web banners, animations and powerpoint presentations.
