Updated

Colors

Colours are a key element in our brand. They work to maintain consistency and create clarity. Our colour palette is harmonious and distinctive.

Primary colours

Our primary brand colors are NOW Black and NOW White. They are used to provide recognition and consistency throughout all brand communications.

NOW Black
  • HEX #1b2028
  • RGB 27, 32, 40
  • CMYK 86, 73, 55, 72
  • NCS S 8010-R70B
NOW White
  • HEX #faede2
  • RGB 250, 237, 226
  • CMYK 2, 9, 12, 0
  • NCS S 0505-Y20R

Secondary colours

In addition to our primary colors, we've defined a palette of secondary colors to expand our color landscape in certain cases. We use these colours to balance out the primary colours, providing a versatile experience of depth and dynamic in the communication.

Green 1
  • HEX #0d3d4b
  • RGB 13, 61, 75
  • CMYK 94, 59, 48, 48
  • NCS S 7020-B50G
Green 2
  • HEX #29c39f
  • RGB 41, 195, 159
  • CMYK 71, 0, 52, 0
  • NCS S 1055-B90G
Green 3
  • HEX #dcf7ea
  • RGB 220, 247, 234
  • CMYK 17, 0, 14, 0
  • NCS S 0515-G
Yellow 1
  • HEX #5a0103
  • RGB 90, 1, 3
  • CMYK 33, 100, 86, 51
  • NCS S 4550-Y90R
Yellow 2
  • HEX #febd40
  • RGB 254, 189, 64
  • CMYK 0, 32, 92, 0
  • NCS S 0580-Y10R
Yellow 3
  • HEX #ffe6e6
  • RGB 255, 230, 230
  • CMYK 0, 21, 9, 0
  • NCS S 0515-Y80R
Blue 1
  • HEX #123167
  • RGB 18, 49, 103
  • CMYK 100, 88, 29, 15
  • NCS S 7020-R80B
Blue 2
  • HEX #2b57d3
  • RGB 43, 87, 211
  • CMYK 94, 67, 0, 0
  • NCS S 2565-R80B
Blue 3
  • HEX #e3f3fd
  • RGB 227, 243, 253
  • CMYK 14, 2, 4, 0
  • NCS S 0520-B

UI Colors

UI Black 1
  • HEX #1b2028
  • RGB 27, 32, 40
UI Black 2
  • HEX #535357
  • RGB 83, 83, 87
UI Black 3
  • HEX #8b8785
  • RGB 139, 135, 133
UI White 1
  • HEX #c2bab3
  • RGB 194, 186, 179
UI White 2
  • HEX #faede2
  • RGB 250, 237, 226
UI White 3
  • HEX #ffffff
  • RGB 255, 255, 255
UI Green 1
  • HEX #0d3d4b
  • RGB 13, 61, 75
UI Green 2
  • HEX #1c7f5c
  • RGB 28, 127, 92
UI Green 3
  • HEX #29c39f
  • RGB 41, 195, 159
UI Green 4
  • HEX #89e0ae
  • RGB 137, 224, 174
UI Green 5
  • HEX #dcf7ea
  • RGB 220, 247, 234
UI Yellow 1
  • HEX #5a0103
  • RGB 90, 1, 3
UI Yellow 2
  • HEX #ac5f22
  • RGB 172, 95, 34
UI Yellow 3
  • HEX #febd40
  • RGB 254, 189, 64
UI Yellow 4
  • HEX #ffba97
  • RGB 255, 186, 151
UI Yellow 5
  • HEX #ffe6e6
  • RGB 255, 230, 230
UI Blue 1
  • HEX #123167
  • RGB 18, 49, 103
UI Blue 2
  • HEX #233499
  • RGB 35, 52, 153
UI Blue 3
  • HEX #2b57d3
  • RGB 43, 87, 211
UI Blue 4
  • HEX #88d1e2
  • RGB 136, 209, 226
UI Blue 5
  • HEX #e3f3fd
  • RGB 227, 243, 253

Colour systems

In order to reproduce colour accurately in different applications, it is important to use our specific colour formulas which have been tested and converted to be consistent across different media.

Be sure to choose the correct colour system according to your paper type and printing method, which is explained as following:

Pantone (PMS):
This colour formula is used only when offset printing with spot (Pantone) colours. It is the most accurate method of reproducing colours. For example: stationery.

CMYK:
This colour formula is used for 4-colour process printing and digital printing. It is the most commonly used formula for Volue printed materials, since it is best for printing applications that contain full colour images. For example: brochures, posters and product sheets.

RGB / Hex:
This colour formula is used for digital, on-screen applications only. For example: our website, web banners, animations and powerpoint presentations.

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